should Augusta National Golf Club admit its first female member ?

The spark which has re-ignited the talk A decade later may be the ascension of Virginia Rometty to chief executive of IBM in January. Rometty is the first woman ever to hold the career, which, as a result of IBM's longtime sponsorship in the Masters, triggered the company's previous four CEOs appearing on the membership rolls at Augusta.

Rometty, considered a passionate scuba diver but not a good deal of golfer, hasn't yet publicly stated a wish to join them. No issue. Burk has recently made up Rometty's mind to be with her.

Really, I don't think it's her Mizuno MP-59 Irons responsibility, Burk told The Associated Press. It's the board of directors. They need to do something here. They don't must put that on her behalf. They need to say, ??This is wrong. We thought the club was on the verge of making changes several years ago, and now we regretfully end our sponsorship to take care of her credibility and the company brand.

The club may as Burk suggested ?a or may possibly not have been on the verge of earning changes several years ago.

Noisy . 1990s, brand new show after admitting its first African-American member, then-chairman Hord Hardin said a female eventually would follow. He gave no timetable, vowing will it wouldn't happen as a result of public pressure. When Burk tried using it a decade ago, Hardin's successor, William Hootie Johnson said the choice wouldn't be manufactured at the stage that a bayonet.To prove he was serious, Johnson freed all the tournament's sponsors from their commitments for just two years, along with the club found the tab.

Burk is back trying to find Augusta National's pressure point again, now accountable for the NCWO's Corporate Accountability Project. So far, the club hasn't flinched, declining comment prior to its policy that membership issues remain private.

I fear what is going to happen is they attempt to exercise some sham solution with the company, Burk said in the interview with CNN. The company features a huge responsibility here never to undermine its first female CEO.

Or the club can relent and say, We welcome women as members. These are the only two options which are viable that will wash with the public.

Initially the all-male membership flap raised its head, most of the people simply yawned. Polls during the time showed Titleist 910 D3 Driver American evenly split on the issue. Once the question was framed yet another way, whether or not this was okay for executives of companies with policies against gender discrimination to participate in Augusta, 52 percent responded Yes, and 35 percent No.

Many people apparently bought the argument that being a private club, members had the legal right to escort whomever they pleased. Johnson took pains because fight escalated to moderate his tone. Once the tournament rolled around, he made Augusta National's membership rules sound forget about exclusionary than the Girl Scouts.

What's been overlooked to date is that Rometty hardly needs help. She didn't get where she's by issuing veiled threats discount golf clubs or relying on other folks to combat her battles. If playing golf alongside a cadre of aging corporate chieftains on the manicured lawn at Augusta matters to her, she'll find a way to get it done. In the end, she's got ample experience beating them head-to-head at much tougher games than golf.